On Lead Generation • June 23, 2020
Are you talking to the right lead? Do you provide information based on their search intent and stage in the buyer’s journey? If your answer is yes, then you have no problem. But if you haven’t been focusing on the...
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On Hong Kong Productivity Council (HKPC) • June 16, 2020
The global situation has made a significant impact to how we do business. As governments prioritize the health and safety of their citizens, businesses are doing the same and making sure their customers and employees remain safe. However, it is...
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On Lead Generation • June 9, 2020
A successful lead generation strategy stems from a thorough understanding of your target audience. The more you know about your customers, the easier it will be to develop a lead generation strategy that drives you the right leads. In this...
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On Digital Marketing • June 9, 2020
The current global situation reinforced one thing: maintaining a digital presence is paramount for the success of a business. With customers being more active on digital platforms, it’s more important than ever for businesses to be visible. We’ve witnessed the...
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On Search Engine Optimization • June 2, 2020
When people think of SEO, the first thing that comes to mind is knowing how to rank a website through keywords. There’s truth in this, but that’s not the whole of it. As search engines evolve to address the needs...
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On Lead Generation • May 24, 2020
Webinars are now everywhere because of the lockdowns in place all over the world. Those who have no choice but to stay at home need resources to keep them entertained or educated, and companies are taking this as an opportunity...
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On Hong Kong Productivity Council (HKPC) • May 20, 2020
This is a trying time for many businesses. The novel Coronavirus (COVID-19) has significantly affected the operations of companies. Whether it is a big or small corporation, most of them are struggling to secure a steady source of profit in...
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On Hong Kong Productivity Council (HKPC) • May 19, 2020
The impact of novel Coronavirus (COVID-19) outbreak can be felt in every part of the world. It has affected many people including businesses and entrepreneurs in ways nobody has expected. Looking at the global economy right now, it seems as...
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On Lead Generation • May 17, 2020
Unless you are in a very specific niche, chances are, you have competition. Some of them might be more successful than you, while others are just starting out. All of them pose a threat. Now that the internet has leveled...
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On Lead Generation • May 10, 2020
Building brand loyalty can be the easiest or the hardest thing to do depending on your marketing strategy. This will be a challenge if you are only focusing on customers who have an immediate need, those who will buy but...
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